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Online Retail Expansion Aids Brick-And-Mortar Survival…


PUMP YOU UP: Serin Dawud and Raina Vallot, who launched Power Pump Girls Inc. in 1997, are among the Baton Rouge companies participating in eBay’s retail revival program. (Courtesy eBay)

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Baton Rouge retailers continue online expansion while maintaining a strong brick-and-mortar presence, with help from social media and “nano-influencers.”

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