With her female athlete merchandise line, Esther Wallace’s Playa Society has created an iconic and recognizable symbol in sports. For this event, she created a custom extension of the line, “Female Sneakerhead,” which celebrates the rising prominence of women in the sneakerhead community. This collaboration will include T-shirts, hoodies and socks, designed in partnership with and available exclusively on eBay.
“Being a sneakerhead is about hype, passion, style and self-expression, not about gender. Yet inclusivity and visibility for women is sometimes missing from the culture,” said Esther Wallace, Playa Society founder. “If you identify as a sneakerhead, it means that you can express yourself through sneakers. And if you’re a woman who is a sneakerhead, you just want your self-expression to be respected, well-represented and unlimited in sneaker culture. That’s what this line is all about.”
In addition to the exclusive merchandise, through this collaboration eBay will launch a “Female Sneaker Shop,” that will showcase a rotating collection of the hottest inventory, curated by Wallace and well-known sneaker influencers.
Female Sneakerhead Programming and Content
Throughout the month, eBay will work with the industry’s top category trailblazers and influencers to bring to life the stories of women from all corners of the community, curating their favorite brands and collections and creating content that will live across eBay’s channels.
Female Sneakerhead Sellers and Collectors
eBay will also feature the community’s top sellers throughout the month, and in late March — in partnership with Chicks with Kicks — will drop one of the largest and most unique collections of sneakers. The drop includes over 2,200 pairs of collectible sneakers, sold exclusively on eBay.